The Minimalist Perfecting Complexion Foundation and Concealer Stick Sepia dupes and alternatives MERIT
4.1 (4,089)·Deep · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
76
Wear & performance
68
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$14 less (37%)3.9 (396)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
76
Wear & performance
68
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
76
Wear & performance
68
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
$14.50Ulta Beauty(product price)$23.50 less (62%)4.5 (995)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
62
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
76
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
70
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: very deep with rich neutral undertones
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
$14.50Ulta Beauty(product price)$23.50 less (62%)4.5 (995)
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
62
Wear & performance
68
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
$14.50Ulta Beauty(product price)$23.50 less (62%)4.5 (995)
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
62
Wear & performance
68
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sepia (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.
ComparedYour shadeSepiaClosest shade match310 WarmHow they compareScore
Shade match55% of overall96
Colour60%94#8a5632#8b562cVery close colourColour difference 1.7 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Chanel LES BEIGES Water-Fresh Complexion Touch in BD91, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.
ComparedYour shadeSepiaClosest overall alternativeBD91How they compareScore
Shade match55% of overall94
Colour60%97#8a5632#885732Looks identicalColour difference 1.0 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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