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The Minimalist Perfecting Complexion Foundation and Concealer Stick Sepia dupes and alternatives MERIT

Deep · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with light coverage.

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 310 Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
310 Warm
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Sephora · lowest price $13.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revlon PhotoReady Lift & Fill Skin Tint 170 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revlon
170 Deep
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Best price
$12.59Ulta BeautyUlta Beauty
$25.41 less (67%)

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Supernatural Complexion Stick

    40 Deep Neutral
    Shade match 90
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 74
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sepia (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Looks identical
    • Deep · Neutral undertone

    $30

  3. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Close colour
    • Deep · Warm · golden undertone

    $32

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Close colour
    • Deep · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.

ComparedYour shadeSepiaClosest shade match310 WarmScore
Shade match55% of overall96
Colour94#8a5632#8b562cVery close colourColour difference 1.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm.

Same or better

  • $21.01 less
  • Very close colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs low

Why the closest overall alternative works

Revlon PhotoReady Lift & Fill Skin Tint in 170 Deep, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.

ComparedYour shadeSepiaClosest overall alternative170 DeepScore
Shade match55% of overall89
Colour90#8a5632#83502dVery close colourColour difference 2.2 (0 is identical)
Depth93DeepDeepSameDepth difference: 3.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85Warm · yellowNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon PhotoReady Lift & Fill Skin Tint in 170 Deep.

Same or better

  • $25.41 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Light rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 310 Warm

Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Sephora · lowest price $13.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revlon PhotoReady Lift & Fill Skin Tint 170 Deep

Best price
$12.59Ulta BeautyUlta Beauty
$25.41 less (67%)

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.