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The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede dupes and alternatives MERIT

Medium · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

The equivalent shade and the most similar foundation overall.

The match
Laura Geller
Golden Medium
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
62
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
96out of 100
Colour
98
Depth
99
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Same price

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Nudestix

    Tinted Cover Foundation

    NUDE 7
    Shade match 90
    $19$38SephoraSephora$19 less (50%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium/deep neutral cool

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 88
    $51.50Ulta BeautyUlta Beauty(product price)Costs $13.50 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede (Medium · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Very close colour
    • Medium light · Olive · neutral olive undertone

    $32

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede. Every attribute compared, with its share of the score.

ComparedYour shadeSuedeClosest matchGolden MediumScore
Shade match55% of overall96
Colour98#d19b74#d49b74Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone90Olive · cool oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Light rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy Golden Medium

Best price
$38Ulta BeautyUlta Beauty
Same price

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.