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The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber dupes and alternatives MERIT

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Perissa ST17.5

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
Perissa ST17.5
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $10 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Rich Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Smashbox
Deep Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
89out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rude

    Perfect Base Foundation Stick

    19W Deep Warm
    Shade match 92
    $8.75Ulta BeautyUlta Beauty(product price)$29.25 less (77%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 73
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  3. #5 · Rude

    Perfect Base Foundation Stick

    19N Deep Neutral
    Shade match 91
    $8.75Ulta BeautyUlta Beauty(product price)$29.25 less (77%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral warm underones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Very close colour
    • Very deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Perissa ST17.5, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.

ComparedYour shadeUmberClosest shade matchPerissa ST17.5Score
Shade match55% of overall94
Colour90#704331#77422dVery close colourColour difference 2.3 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 75/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Perissa ST17.5.

Same or better

  • Very close colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapUnknown-based vs oil-based; silicone moderate vs none

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.

ComparedYour shadeUmberClosest overall alternativeDeep Rich NeutralScore
Shade match55% of overall90
Colour98#704331#6f4433Looks identicalColour difference 0.7 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Neutral rather than warm undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Perissa ST17.5

Best price
$48SephoraSephora
Costs $10 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Rich Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.