Beautler.Your beauty butler

The Minimalist Perfecting Complexion Foundation and Concealer Stick Bistre dupes and alternatives MERIT

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Deep Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
78out of 100
Colour
67
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Sephora

Closest overall alternative: Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Neutral 440

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Kosas
Rich Deep Neutral 440
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Best price
$45SephoraSephora
Costs $7 more

Your shade $38 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    CC color-correcting tinted serum

    Espresso
    Shade match 72
    $42SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for oily skin

    Medium confidence· Digital match

    View match
  2. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Cool 420
    Shade match 72
    $45SephoraSephoraCosts $7 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Rich Deep with neutral red undertones

    Medium confidence· Digital match

    View match
  3. Shade match 69
    $63SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450
    Shade match 70
    $45SephoraSephoraCosts $7 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Rich Deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 200N
    Shade match 71
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. Shade match 64
    $32SephoraSephora$6 less (16%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral chestnut

    Medium confidence· Digital match

    View match
  7. Shade match 68
    $14.50$29SephoraSephora$23.50 less (62%)

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  8. Shade match 63
    $32SephoraSephora$6 less (16%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for normal/combination/oily skin

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    0

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral saddle brown

    Medium confidence· Digital match

    View match
  9. Shade match 69
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterNo long-wear claim

    Score details
    Shade match
    69
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    61H Espresso Honey
    Shade match 69
    $42SephoraSephoraCosts $4 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  11. Shade match 66
    $22Ulta BeautyUlta Beauty(product price)$16 less (42%)

    Matches: Same neutral undertoneSame natural finish

    Differences: Noticeably different swatch colourBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral Olive 430
    Shade match 63
    $45SephoraSephoraCosts $7 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourOlive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    63
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Rich Deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  13. Shade match 61
    $39.50SephoraSephoraCosts $1.50 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperNo long-wear claim

    Score details
    Shade match
    61
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    56

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    60H Mahogany Honey
    Shade match 64
    $42SephoraSephoraCosts $4 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 63
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterNo long-wear claim

    Score details
    Shade match
    63
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep
    Shade match 65
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · Nudestix

    Tinted Blur Foundation Stick

    Nude Deep 10
    Shade match 77
    $16$32SephoraSephora$22 less (58%)

    Matches: Same neutral undertoneBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishSheer rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Sheer coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Sheer rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deepest nude tan

    Medium confidence· Digital match

    View match
  18. #20 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Deep/Dark
    Shade match 65
    $11.99CVSCVS$26.01 less (68%)

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    90

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 61
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperNo long-wear claim

    Score details
    Shade match
    61
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  20. #22 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 63
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    63
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. #23 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 35
    Shade match 61
    $46.90Ulta BeautyUlta Beauty(product price)Costs $8.90 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Noticeably different swatch colourMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    61
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 63
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Noticeably different swatch colourMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    63
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    67

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    63N Espresso Neutral
    Shade match 58
    $42SephoraSephoraCosts $4 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone

    Score details
    Shade match
    58
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW58
    Shade match 60
    $39SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    60
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: rich espresso with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  25. Shade match 55
    $42SephoraSephoraCosts $4 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    55
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Dark Cool
    Shade match 62
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    62
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Pro.Matte Foundation

    Deep Tan
    Shade match 56
    $9Ulta BeautyUlta Beauty(product price)$29 less (76%)

    Matches: Both claim long-wearing

    Differences: Noticeably different swatch colourMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    56
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    59N Mahogany Neutral
    Shade match 53
    $42SephoraSephoraCosts $4 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    53
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Bistre (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Nearest in this range
    • Deep tan · Neutral undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Nearest in this range
    • Deep · Neutral undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Nearest in this range
    • Deep tan · Neutral undertone

    $36

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Nearest in this range
    • Deep · Neutral undertone

    $8

  5. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Nearest in this range
    • Deep tan · Warm · golden undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Nearest in this range
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bistre. Every attribute compared, with its share of the score.

ComparedYour shadeBistreClosest shade matchDeep NeutralScore
Shade match55% of overall78
Colour67#8d726a#8b6758Slight colour differenceColour difference 5.4 (0 is identical)
Depth88Deep tanDeep tanSameDepth difference: 5.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 72/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Deep Neutral.

Same or better

  • $22 less
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high

Why the closest overall alternative works

Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral 440, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bistre. Every attribute compared, with its share of the score.

ComparedYour shadeBistreClosest overall alternativeRich Deep Neutral 440Score
Shade match55% of overall76
Colour65#8d726a#85645fSlight colour differenceColour difference 5.7 (0 is identical)
Depth82Deep tanDeepSome differenceDepth difference: 6.9
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 77/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral 440.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth unknown-based; silicone moderate vs none

Where to buy

Closest shade match

Ulta Beauty Collection Adjustable Coverage Powder Foundation Deep Neutral

Best price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Sephora

Closest overall alternative

Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Neutral 440

Best price
$45SephoraSephora
Costs $7 more

Your shade $38 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.