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The Minimalist Perfecting Complexion Foundation and Concealer Stick Khaki dupes and alternatives MERIT

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 500 Honey Bisque

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
500 Honey Bisque
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$19.01 less (50%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
30 Medium Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
95out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 96
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Moorea
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 94
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Moorea - Medium Dark 2.3
    Shade match 97
    $55SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    520 Tangier
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for medium skin w/ warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $55Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    487 Warm Almond
    Shade match 92
    $14.97WalmartWalmart$23.03 less (61%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $59Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: golden sienna

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    510 Aruba
    Shade match 91
    $14.40$24Ulta BeautyUlta Beauty$23.60 less (62%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for medium skin w/ golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 89
    $55SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm golden tones

    Medium confidence· Digital match

    View match
  14. #16 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2OLIVE
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    485 Golden Sun
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.7W
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Creme Caramel 355W
    Shade match 87
    $37SephoraSephora$1 less (3%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Olive rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium-Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  19. #21 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  20. #22 · Armani Beauty

    Luminous Silk Foundation

    5.95
    Shade match 88
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, neutral peach

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  23. #25 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2NEUTRAL
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Natural Radiant Longwear Foundation

    Tahoe - Medium Dark 2
    Shade match 88
    $55SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Olive rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  25. Shade match 94
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: medium with warm yellow undertone

    Medium confidence· Digital match

    View match
  26. #28 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 19 Olive
    Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: medium tan olive

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Medium 330 W
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  28. Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Khaki (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  3. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 500 Honey Bisque, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Khaki. Every attribute compared, with its share of the score.

ComparedYour shadeKhakiClosest shade match500 Honey BisqueScore
Shade match55% of overall97
Colour96#d2965a#d6995aLooks identicalColour difference 1.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 500 Honey Bisque.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Khaki. Every attribute compared, with its share of the score.

ComparedYour shadeKhakiClosest overall alternative30 Medium WarmScore
Shade match55% of overall91
Colour87#d2965a#d69f68Very close colourColour difference 2.7 (0 is identical)
Depth91MediumMedium lightCloseDepth difference: 4.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 95/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm.

Same or better

  • $30 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 500 Honey Bisque

Match price
$18.99Ulta BeautyUlta Beauty
$19.01 less (50%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.