Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $38 at Sephora
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: light-medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Light with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L2.5 - Light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: light skin with pink undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (63%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $31 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: light shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light skin with pink undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $1 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for normal/combination skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame cool undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (37%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.90 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $31 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)$13 less (34%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$6 less (16%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for normal/combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral peach light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $17 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo long-wear claimDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: light medium with cool rosy beige undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$55 · out of stockView at SephoraTarget$8 less (21%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43 moreMatches: Very close colourSame cool undertone
Differences: Radiant rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light-medium shade, rosy undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (61%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: For light skin tones with a neutral pink undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (37%)Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyTarget$23.01 less (61%)Matches: Same natural finishSame medium coverage
Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $17 moreMatches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty$14 less (37%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$14 less (37%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Palomino (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
150C
1C
$38
3C Cool
$42
27B light-medium beige
$32
Crème Brulee
Tone 2.6
$17
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 2, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Palomino. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 2.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
