Beautler.Your beauty butler

The Minimalist Perfecting Complexion Foundation and Concealer Stick Palomino dupes and alternatives MERIT

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 20B Light Beige

The equivalent shade and the most similar foundation overall.

The match
Tarte
20B Light Beige
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
62
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $4 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light shade, rosy undertone

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $64SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 11
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $8.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    19C PETAL
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    8 Light Cool
    Shade match 96
    $38SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: cool beige

    Medium confidence· Digital match

    View match
  6. #7 · Live Tinted

    HUESTICK Complexion Stick

    20 Fair
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Palomino (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Looks identical
    • Fair · Cool undertone

    $24

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

  4. Tarte Shape Tape Full Coverage Matte Concealer

    27B light-medium beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27B light-medium beige

    • Very close colour
    • Light · Cool · pink undertone

    $32

  5. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Close colour
    • Fair · Cool undertone

    $36

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 20B Light Beige, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Palomino. Every attribute compared, with its share of the score.

ComparedYour shadePalominoClosest match20B Light BeigeScore
Shade match55% of overall98
Colour97#efc9b2#f0cbb6Looks identicalColour difference 0.9 (0 is identical)
Depth99FairFairSameDepth difference: 0.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 20B Light Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy 20B Light Beige

Best price
$42SephoraSephora
Costs $4 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.