Beautler.Your beauty butler

The Minimalist Perfecting Complexion Foundation and Concealer Stick Palomino dupes and alternatives MERIT

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C2 Cool Light

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
C2 Cool Light
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$24.01 less (63%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 9C Supreme

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Benefit Cosmetics
9C Supreme
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Best price
$47SephoraSephora
Costs $9 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $64SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for normal/combination skin

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    82
    Skin suitability
    28

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    67

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    8 Light Cool
    Shade match 96
    $38SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: cool beige

    Medium confidence· Digital match

    View match
  9. Shade match 82
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for normal/combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral peach light

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: light medium with cool rosy beige undertones

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Natural Radiance Foundation

    710 Maricao
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 80
    $14.99TargetTarget$23.01 less (61%)

    Matches: Same natural finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  13. Shade match 87
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Palomino (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Looks identical
    • Fair · Cool undertone

    $24

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

  4. Tarte Shape Tape Full Coverage Matte Concealer

    27B light-medium beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27B light-medium beige

    • Very close colour
    • Light · Cool · pink undertone

    $32

  5. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Close colour
    • Fair · Cool undertone

    $36

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Palomino. Every attribute compared, with its share of the score.

ComparedYour shadePalominoClosest shade matchC2 Cool LightScore
Shade match55% of overall98
Colour97#efc9b2#ecc8b0Looks identicalColour difference 1.0 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light.

Same or better

  • $24.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 9C Supreme, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Palomino. Every attribute compared, with its share of the score.

ComparedYour shadePalominoClosest overall alternative9C SupremeScore
Shade match55% of overall97
Colour95#efc9b2#f2c7aeLooks identicalColour difference 1.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 9C Supreme.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C2 Cool Light

Match price
$13.99Ulta BeautyUlta Beauty
$24.01 less (63%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 9C Supreme

Best price
$47SephoraSephora
Costs $9 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.