Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
14 of 30 matches
Only showing matches with medium coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $38 at Sephora
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $32 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta Beauty
SephoraCosts $25 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at Sephora
Macy's$63View at Macy'sUlta BeautyCosts $1.50 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: medium cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta BeautyCosts $6 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim
Retailer shade note: Medium with neutral golden undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensSephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for normal/combination skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: tan complexion with neutral peach undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for normal/combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: medium complexion with neutral peach undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$22 less (58%)Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$22 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (63%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$22 less (58%)Matches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: medium with cool pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 13 matches
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Calico (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Buff Beige
$12.99
Medium Vanilla
$12
N12
$30
N6.5
$16.99
Tone 6.3 N
$32
24.0 Medium Beige
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Water-Fresh Complexion Touch in BR12, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Calico. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in BR12.
3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
