Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
18 of 30 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Sephora
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $9 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair cool
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)$13 less (34%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$10 less (26%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for normal skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal skin
Retailer shade note: porcelain - very fair skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta BeautyCosts $1 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Slightly lighterDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beauty$39View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Slightly lighterDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$26 less (68%)Matches: Same cool undertoneSame natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: Fair cool undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $1 moreMatches: Similar undertone (neutral vs cool)Same natural finishSame medium coverage
Differences: Slightly lighterDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$6 less (16%)Matches: Same natural finishSame medium coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral fair
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $15 moreMatches: Same medium coverageClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Same medium coverageClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: matte sand
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same cool undertoneSame medium coverageClaims transfer resistance
Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for normal skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: very light skin with pink undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $12 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Extra light with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyTarget$23.01 less (61%)Matches: Same natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetShowing 12 of 16 matches
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2 Fair
$36
0.5C
$38
Fair Rose
12N fair neutral
$32
NW5
$30
001 Cool Ivory
$10.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool
Ulta BeautyYour shade $38 at Sephora
e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool
Ulta BeautyYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
