The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute dupes and alternatives MERIT
4.1 (4,089)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
89
Wear & performance
82
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Not marketed for combination/oily skin
Score details
Shade match
77
Finish & visual result
89
Wear & performance
82
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Not marketed for combination/oily skin
Score details
Shade match
73
Finish & visual result
89
Wear & performance
82
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Claims a blurring effect· Both claim long-wearing· Adds SPF 15
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
62
Wear & performance
68
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Both claim long-wearing· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
67
Wear & performance
82
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines
Matches: Same cool undertone· Same medium coverage· Adds SPF 45
Differences: Slightly deeper· Radiant rather than natural finish· No long-wear claim
Score details
Shade match
82
Finish & visual result
76
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium with cool rosy undertones
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
65
Finish & visual result
89
Wear & performance
82
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same natural finish· Same medium coverage
Differences: Slightly lighter· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
65
Finish & visual result
100
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same medium coverage· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
68
Wear & performance
82
Skin suitability
28
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: medium complexion with neutral peach undertone
Matches: Same natural finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
62
Finish & visual result
100
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Both claim a lightweight feel· Adds SPF 18
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
74
Finish & visual result
67
Wear & performance
54
Skin suitability
30
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily skin
Matches: Both claim a lightweight feel· Adds SPF 18
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
73
Finish & visual result
67
Wear & performance
54
Skin suitability
30
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily skin
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
72
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
62
Wear & performance
40
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
62
Wear & performance
40
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
$8.75Ulta Beauty(product price)$29.25 less (77%)5.0 (3)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Light rather than medium coverage
Score details
Shade match
65
Finish & visual result
67
Wear & performance
54
Skin suitability
50
Close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Matches: Same natural finish· Same medium coverage· Both claim long-wearing
Differences: Described as fair, yours as medium· Neutral rather than cool undertone· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
74
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as fair, yours as medium · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: fair with neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium Cool, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.
ComparedYour shadeJuteClosest shade matchMedium CoolHow they compareScore
Shade match55% of overall90
Colour60%83#e3bdb2#e5bba8Close colourColour difference 3.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyDry, oily, sensitiveBoth marketed for oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 16 Light Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.
ComparedYour shadeJuteClosest overall alternative16 Light NeutralHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#e3bdb2No swatchNot comparedNo swatch colour on one side
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Target
Ulta Beauty$34.11 less (90%)
Walmart
