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The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute dupes and alternatives MERIT

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol10Vegan3Cruelty-free5Oil-free0With SPF1Mineral7

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint Light Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MERIT
JuteChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
Light Cool
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Light coverage
Shade match
84out of 100
Colour
74
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$13.97WalmartWalmart
$24.03 less (63%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MERIT
JuteChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTarget$8 less (21%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Medium 10
    Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for medium cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Same cool undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Slightly lighterMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 73
    $53Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Light to Medium Cool
    Shade match 80
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Same cool undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte Bisque II (C)
    Shade match 69
    $53SephoraSephoraCosts $15 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Fair Neutral Cool
    Shade match 84
    $9.10$13Ulta BeautyUlta Beauty$28.90 less (76%)

    Matches: Similar undertone (neutral vs cool)

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Light Neutral
    Shade match 80
    $9.10$13Ulta BeautyUlta Beauty$28.90 less (76%)

    Radiant · Light coverage

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Light Nude

    CoverGirl TruBlend Undercover Concealer, shade Light Nude

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    160

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 160

    • Slight colour difference
    • Fair · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Slight colour difference
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Slight colour difference
    • Light · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Slight colour difference
    • Light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in Light Cool, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.

ComparedYour shadeJuteClosest shade matchLight CoolScore
Shade match55% of overall84
Colour74#e3bdb2#ddbfaeClose colourColour difference 4.4 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in Light Cool.

Same or better

  • $24.03 less
  • Same cool undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs low
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.

ComparedYour shadeJuteClosest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#e3bdb2No swatchNot comparedNo swatch colour on one side
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $8 less
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint Light Cool

Best price
$13.97WalmartWalmart
$24.03 less (63%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.