Deep · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 30 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · lowest price $13.99 at Target
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at Target
Walmart$15.12View at WalmartUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$4 less (11%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for normal/combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for normal/combination/oily skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$19.80 less (52%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.50 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: very deep neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.50 moreMatches: Very close colourSame medium coverageBoth claim not settling into lines
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim · Not marketed for normal skin
Retailer shade note: deepest skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.50 moreMatches: Very close colourSame medium coverageBoth claim not settling into lines
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim · Not marketed for normal skin
Retailer shade note: deepest skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for normal/combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/combination/oily skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$19.80 less (52%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyThe closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sepia (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
C10
$16.99
NC58
$30
Truffle
Tone 10 W
$32
490
$30
Medium Deep 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 35W Acacia, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sepia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 35W Acacia.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
L'Oréal Paris Lumi Le Glow Skin Tint 310 Warm
Ulta BeautyYour shade $38 at Sephora · lowest price $13.99 at Target
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 35W Acacia
SephoraYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
