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The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute dupes and alternatives MERIT

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF1Mineral3

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Only showing matches with buildable coverage.

Closest shade match: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Medium 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MERIT
JuteChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Medium 10
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Buildable coverage
Shade match
83out of 100
Colour
75
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MERIT
JuteChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTarget$8 less (21%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Jute (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Light Nude

    CoverGirl TruBlend Undercover Concealer, shade Light Nude

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    160

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 160

    • Slight colour difference
    • Fair · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Slight colour difference
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Slight colour difference
    • Light · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Slight colour difference
    • Light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Medium 10, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.

ComparedYour shadeJuteClosest shade matchMedium 10Score
Shade match55% of overall83
Colour75#e3bdb2#e0b0a8Close colourColour difference 4.3 (0 is identical)
Depth88LightLight mediumCloseDepth difference: 5.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Medium 10.

Same or better

  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs powder-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Jute. Every attribute compared, with its share of the score.

ComparedYour shadeJuteClosest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#e3bdb2No swatchNot comparedNo swatch colour on one side
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $8 less
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Medium 10

Match price
$39.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.