Beautler.Your beauty butler

The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber dupes and alternatives MERIT

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol9Vegan7Cruelty-free8Oil-free0With SPF4Mineral1

Avoid an ingredient

Sort

12 of 31

Only showing matches in liquid form.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 30D

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MERIT
UmberChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Lawless
30D
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $9 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Bimini SF14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MERIT
UmberChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
ILIA
Bimini SF14
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
28
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $18 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 93
    $56SephoraSephoraCosts $18 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 85
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    25
    Shade match 88
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourSame medium coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    510 Deep
    Shade match 80
    $52SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ganache
    Shade match 83
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Cool 3
    Shade match 73
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 76
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    7W2 Rich Spice
    Shade match 87
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageAdds SPF 45

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Super Serum Skin Tint SPF 40

    Perissa ST17.5
    Shade match 94
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Extra deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Umber (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Very close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 30D, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.

ComparedYour shadeUmberClosest shade match30DScore
Shade match55% of overall97
Colour95#704331#754433Looks identicalColour difference 1.5 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.4
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyCombination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 30D.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs high
View full match

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Bimini SF14, against MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Umber. Every attribute compared, with its share of the score.

ComparedYour shadeUmberClosest overall alternativeBimini SF14Score
Shade match55% of overall96
Colour94#704331#754530Very close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Bimini SF14.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 30D

Best price
$47SephoraSephora
Costs $9 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Bimini SF14

Best price
$56SephoraSephora
Costs $18 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.