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Conceal + Perfect 2-in-1 Foundation Cool Cocoa dupes and alternatives Milani

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan4Cruelty-free1Oil-free0With SPF0Mineral2

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Only showing matches without silicones.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 90

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
Cool CocoaChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
90
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural finish
Shade match
81out of 100
Colour
68
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $1.02 more

Your shade $11.97 at Walmart · product price; shade not separately priced · lowest price $11.19 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: about-face THE PERFORMER Skin-Focused Foundation RD2COOL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
Cool CocoaChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
about-face
RD2COOL
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
74out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
61
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $13.03 more

Your shade $11.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 68
    $40SephoraSephoraCosts $28.03 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    74
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD3COOL
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $13.03 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: rich deepest with cool blue undertones

    Medium confidence· Digital match

    View match
  3. #5 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 71
    $42SephoraSephoraCosts $30.03 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD3NEUTRAL
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)Costs $13.03 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Cool Cocoa (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Nearest in this range
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Nearest in this range
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 90, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCool CocoaClosest shade match90Score
Shade match55% of overall81
Colour68#3a1216#462321Slight colour differenceColour difference 5.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 90.

Same or better

  • Same cool undertone
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

about-face THE PERFORMER Skin-Focused Foundation in RD2COOL, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCool CocoaClosest overall alternativeRD2COOLScore
Shade match55% of overall80
Colour67#3a1216#3a0f04Slight colour differenceColour difference 5.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oilySkin-type suitability not published for one product
Overall match 74/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in RD2COOL.

Same or better

  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 90

Match price
$12.99Ulta BeautyUlta Beauty
Costs $1.02 more

Your shade $11.97 at Walmart · product price; shade not separately priced · lowest price $11.19 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

about-face THE PERFORMER Skin-Focused Foundation RD2COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $13.03 more

Your shade $11.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.