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Conceal + Perfect 2-in-1 Foundation Ivory dupes and alternatives Milani

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF.

  • 26 matches have no SPF listed and are not shown.

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 14N Rosy Cheeks

The equivalent shade: scored on colour, depth and undertone only.

The match
Unleashia
14N Rosy Cheeks
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 10 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
86
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Match price
$45Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Warm
    Shade match 91
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW5
    Shade match 80
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Neutral
    Shade match 96
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: light with neutral peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Dewy + Smooth Foundation

    105 Fair Ivory
    Shade match 97
    $14.90WalmartWalmartCosts $1.91 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    16
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Very close colour
    • Fair · Neutral undertone

    $39

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks, against Milani Conceal + Perfect 2-in-1 Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest shade match14N Rosy CheeksScore
Shade match55% of overall97
Colour96#f9d4bc#f5d0b6Looks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • No long-wear claim

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 10 Neutral, against Milani Conceal + Perfect 2-in-1 Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest overall alternativeFair 10 NeutralScore
Shade match55% of overall93
Colour95#f9d4bc#fcd8c3Looks identicalColour difference 1.4 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 10 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 14N Rosy Cheeks

Best price
$24Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 10 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.