Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
29 of 33 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
TargetYour shade $12.99 at Ulta Beauty
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at Target
CVS$11.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $14.49 at Walmart
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$14.49View at WalmartUlta Beauty$14.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.51 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium Shade with neutral undertoness
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyWalmart$14.50View at WalmartUlta BeautyCosts $1.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta BeautyCosts $1.96 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at Walmart
SephoraCosts $29.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: for tan-dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sSephoraCosts $56.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69 · low stockView at Macy'sSephoraCosts $56.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $26.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: deep with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: dark brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $1.96 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Contains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: medium deep warm peachy
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $1.96 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyWalmart$14.99 · out of stockView at WalmartWalmart$29.98 · out of stockView at WalmartSephoraCosts $26.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: deep rich brown with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $26.51 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: tan skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6 less (46%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $56.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium light-deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $36.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: tan skin with warm peach undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $27.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Olive rather than neutral undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: medium deep olive
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $26.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone
Retailer shade note: deep olive with golden undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $39.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $21.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than full coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: medium shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $47.01 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishLight rather than full coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage
Retailer shade note: tan with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVS
Walgreens$21.99View at WalgreensWalmart$31.94View at WalmartShowing 12 of 27 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Natural Tan (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5N
$38
WN 122 Clove
$22
35.0 Rich Amber
$30
420N
$24
11 Tan
$36
Deep 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep.
10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Yes Honey, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Yes Honey.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep
TargetYour shade $12.99 at Ulta Beauty
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Yes Honey
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $14.49 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
