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Conceal + Perfect 2-in-1 Foundation Rich Sand dupes and alternatives Milani

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid1
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free, applied. RemoveWith SPF1Mineral0

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2 of 31

Only showing matches oil-free.

  • 29 matches have no oil-free claim listed and are not shown.

Closest shade match: Laura Mercier Tinted Blur Balm Skin Tint Shade 04

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
Rich SandChange shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
Shade 04
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Light coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $32.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

Closest overall alternative: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 80 Tawnied Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
Rich SandChange shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 80 Tawnied Beige
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
55
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
Costs $27.03 more

Your shade $11.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Rich Sand (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Looks identical
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 04, against Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand. Every attribute compared, with its share of the score.

ComparedYour shadeRich SandClosest shade matchShade 04Score
Shade match55% of overall99
Colour98#d29872#d09975Looks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared59
Finish100MatteMatteSameSame matte finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 04.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims a blurring effect
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Light rather than full coverage

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 80 Tawnied Beige, against Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand. Every attribute compared, with its share of the score.

ComparedYour shadeRich SandClosest overall alternativeWN 80 Tawnied BeigeScore
Shade match55% of overall95
Colour92#d29872#d59c71Very close colourColour difference 2.0 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 80 Tawnied Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Tinted Blur Balm Skin Tint Shade 04

Best price
$44SephoraSephora
Costs $32.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

Closest overall alternative

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 80 Tawnied Beige

Match price
$39Ulta BeautyUlta Beauty
Costs $27.03 more

Your shade $11.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.