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Understatement Lip Liner Rich Cocoa 180 dupes and alternatives Milani

Brown

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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10 matches

Rich Cocoa 180 has no usable swatch colour, so a reliable match cannot be determined and no score is shown. The 10 candidates are listed below for reference.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #1 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Ballerino/Hot Potato
    Match not determinedNo swatch colour on one side
    $20Ulta BeautyUlta BeautyCosts $11.51 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Does not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: light peachy pink & terracotta

    Low confidence· Digital match

    View match
  2. #2 · Maybelline

    Color Sensational Shaping Lip Liner

    Gone Griege
    Match not determinedNo swatch colour on one side
    $8.49Ulta BeautyUlta BeautySame price

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Nude rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  3. #3 · Maybelline

    Color Sensational Shaping Lip Liner

    Purely Nude
    Match not determinedNo swatch colour on one side
    $6.98WalmartWalmart$1.51 less (18%)

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Nude rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  4. #4 · Maybelline

    Color Sensational Shaping Lip Liner

    Nude Whisper
    Match not determinedNo swatch colour on one side
    $6.98WalmartWalmart$1.51 less (18%)

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Nude rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  5. #5 · Maybelline

    Color Sensational Shaping Lip Liner

    Dusty Rose
    Match not determinedNo swatch colour on one side
    $8.49Ulta BeautyUlta BeautySame price

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Rose rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  6. #6 · Maybelline

    Color Sensational Shaping Lip Liner

    Magnetic Mauve
    Match not determinedNo swatch colour on one side
    $8.49Ulta BeautyUlta BeautySame price

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Mauve rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Mauve rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  7. #7 · Maybelline

    Color Sensational Shaping Lip Liner

    Wild Violets
    Match not determinedNo swatch colour on one side
    $9.59CVSCVSCosts $1.10 more

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Purple rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Purple rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  8. #8 · Maybelline

    Color Sensational Shaping Lip Liner

    Very Cherry
    Match not determinedNo swatch colour on one side
    $9.59CVSCVSCosts $1.10 more

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Red rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Red rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  9. #9 · Maybelline

    Color Sensational Shaping Lip Liner

    Pink Coral
    Match not determinedNo swatch colour on one side
    $9.59CVSCVSCosts $1.10 more

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Coral rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Coral rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match
  10. #10 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Match not determinedNo swatch colour on one side
    $8.49Ulta BeautyUlta BeautySame price

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: retractable

    Differences: Red rather than brownDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 9% ingredient overlap

    Differences: Red rather than brown · Does not claim comfort

    Low confidence· Digital match

    View match

How these matches are scored

10 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.