Cooling Water Jelly Tint Lip + Cheek Blush Stain Splash dupes and alternatives Milk Makeup
4.1 (4,056)·Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Berry rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
56
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims transfer resistance· Claims comfort
Differences: Noticeably different swatch colour· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
56
Finish & visual result
65
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
52
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
$12Ulta Beauty(product price)$14 less (54%)4.2 (810)
Matches: Same cool undertone· Claims comfort· Both claim hydration
Differences: Noticeably different swatch colour· Rose rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
58
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than plum · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity)
Matches: Same opacity: buildable· Both claim hydration
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than plum
Score details
Shade match
37
Finish & visual result
100
Wear & performance
70
Comfort & suitability
100
Visibly different colour · Satin · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than plum · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: a dreamy 90s-inspired warm rosewood pink
$12.99Ulta Beauty(product price)$13.01 less (50%)4.4 (280,394)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Mauve rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
53
Finish & visual result
65
Wear & performance
70
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Claims transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
50
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity)
$12.99Ulta Beauty(product price)$13.01 less (50%)4.4 (280,394)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
52
Finish & visual result
65
Wear & performance
70
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
$12.99Ulta Beauty(product price)$13.01 less (50%)4.4 (280,394)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Rose rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
51
Finish & visual result
65
Wear & performance
70
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
$12Ulta Beauty(product price)$14 less (54%)4.2 (810)
Matches: Same cool undertone· Claims comfort· Both claim hydration
Differences: Noticeably different swatch colour· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
54
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity)
Matches: Same cool undertone· Claims transfer resistance· Claims comfort
Differences: Noticeably different swatch colour· Mauve rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
51
Finish & visual result
65
Wear & performance
58
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Opaque rather than buildable (opacity) · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Both claim hydration
Differences: Noticeably different swatch colour· Rose rather than plum· Sheer rather than buildable (opacity)
Score details
Shade match
43
Finish & visual result
65
Wear & performance
70
Comfort & suitability
100
Visibly different colour · Matte · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than plum · Sheer rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)
Buxom Full-On Plumping Lip Cream in Wild Orchid, against Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Splash. Every attribute compared, with its share of the score.
ComparedYour shadeSplashClosest matchWild OrchidHow they compareScore
Shade match60% of overall77
Colour60%71#a15f86#9b578eClose colourColour difference 4.8 (0 is identical)
Depth15%94MediumMediumSameDepth difference 3.2 on the 0–100 scale
Overall match 67/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.