Hydro Grip 12-Hour Hydrating Gel Skin Tint 12 dupes and alternatives Milk Makeup
4.5 (2,501)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than light coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for deep skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Near-identical swatch colour· Same radiant finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
61
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
67
Wear & performance
38
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
$22Ulta Beauty(product price)$16 less (42%)3.5 (42)
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Natural rather than radiant finish· Buildable rather than light coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
82
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: Dark shade with warm undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
62
Wear & performance
52
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
43
Wear & performance
52
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
68
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance
The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 12 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Dark 23, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest shade matchMedium Dark 23How they compareScore
Shade match55% of overall98
Colour60%97#9c6642#996440Looks identicalColour difference 0.9 (0 is identical)
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 29 Neutral, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest overall alternativeDark 29 NeutralHow they compareScore
Shade match55% of overall96
Colour60%94#9c6642#9c6a49Very close colourColour difference 1.7 (0 is identical)
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $31 more
