Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$6Ulta Beauty(product price)$20 less (77%)4.3 (1,866)
Matches: Very close colour· Same longevity: long-wearing· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Nude rather than brown· Does not claim smudge and transfer
Score details
Shade match
88
Finish & visual result
50
Wear & performance
70
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than brown · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same format and precision: pencil· Both claim comfort
Differences: Warm rather than neutral undertone· Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer
Score details
Shade match
89
Finish & visual result
50
Wear & performance
52
Comfort & suitability
70
Very close colour · Satin · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$7Ulta Beauty(product price)$19 less (73%)4.8 (784)
Matches: Same format and precision: pencil· Both claim comfort
Differences: Cool rather than neutral undertone· Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer
Score details
Shade match
85
Finish & visual result
50
Wear & performance
52
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Very close colour· Same format and precision: pencil· Both claim comfort
Differences: Warm rather than neutral undertone· Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer
Score details
Shade match
87
Finish & visual result
50
Wear & performance
52
Comfort & suitability
70
Very close colour · Satin · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim waterproof· Same format and precision: pencil· Claims hydration
Differences: Deeper· Cool rather than neutral undertone· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
78
Finish & visual result
50
Wear & performance
73
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim comfort
$25Ulta Beauty(product price)$1 less (4%)4.7 (2,137)
Matches: Very close colour· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer
Score details
Shade match
85
Finish & visual result
50
Wear & performance
52
Comfort & suitability
40
Very close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
m.ph by Mary Phillips The Overliner Lip Liner Pencil in Linger, against NARS Lip Liner in TOXIC. Every attribute compared, with its share of the score.
ComparedYour shadeTOXICClosest matchLingerHow they compareScore
Shade match60% of overall93
Colour60%96#764e4d#754b49Looks identicalColour difference 1.2 (0 is identical)
Depth20%98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone10%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall88
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.