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Natural Matte Longwear Foundation ARUBA dupes and alternatives NARS

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Maracuja Juicy Glow Tint 35N Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
35N Medium Neutral
Depth and undertone: Medium light · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$13 less (24%)

Your shade $55 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$42SephoraSephora
$13 less (24%)

Your shade $55 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 78
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$47 less (85%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.7W
    Shade match 77
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium or tan skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $38SephoraSephora$17 less (31%)

    Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $39.50Ulta BeautyUlta Beauty(product price)$15.50 less (28%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  6. #8 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NARS Natural Matte Longwear Foundation ARUBA (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Looks identical
    • Medium light · Cool · rosy undertone

    $31

  2. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Looks identical
    • Medium · Neutral undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Maracuja Juicy Glow Tint in 35N Medium Neutral, against NARS Natural Matte Longwear Foundation in ARUBA. Every attribute compared, with its share of the score.

ComparedYour shadeARUBAClosest shade match35N Medium NeutralScore
Shade match55% of overall96
Colour93#d49e6d#d7a068Very close colourColour difference 1.8 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 35N Medium Neutral.

Same or better

  • $13 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Warm, against NARS Natural Matte Longwear Foundation in ARUBA. Every attribute compared, with its share of the score.

ComparedYour shadeARUBAClosest overall alternativeMedium 35 WarmScore
Shade match55% of overall80
Colour98#d49e6d#d69d6bLooks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Warm.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Tarte Maracuja Juicy Glow Tint 35N Medium Neutral

Best price
$42Ulta BeautyUlta Beauty
$13 less (24%)

Your shade $55 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Warm

Best price
$42SephoraSephora
$13 less (24%)

Your shade $55 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.