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Natural Matte Longwear Foundation GOBI dupes and alternatives NARS

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Vanilla 120B

The equivalent shade: scored on colour, depth and undertone only.

The match
Huda Beauty
Vanilla 120B
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$18 less (33%)

Your shade $55 at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F0.2N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revolution Beauty
F0.2N
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Best price
$9.80Ulta BeautyUlta Beauty
$45.20 less (82%)

Your shade $55 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 23
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)$8.10 less (15%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 22
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)$8.10 less (15%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NARS Natural Matte Longwear Foundation GOBI (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Looks identical
    • Very fair · Warm · peach undertone

    $22

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

  4. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Looks identical
    • Very fair

    $10.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Close colour
    • Fair · Warm · golden undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    150

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 150

    • Close colour
    • Very fair · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Vanilla 120B, against NARS Natural Matte Longwear Foundation in GOBI. Every attribute compared, with its share of the score.

ComparedYour shadeGOBIClosest shade matchVanilla 120BScore
Shade match55% of overall92
Colour88#fbdbb4#fedbbaVery close colourColour difference 2.6 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Vanilla 120B.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F0.2N, against NARS Natural Matte Longwear Foundation in GOBI. Every attribute compared, with its share of the score.

ComparedYour shadeGOBIClosest overall alternativeF0.2NScore
Shade match55% of overall92
Colour87#fbdbb4#f6d9bbVery close colourColour difference 2.7 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · yellowSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F0.2N.

Same or better

  • $45.20 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Vanilla 120B

Best price
$37SephoraSephora
$18 less (33%)

Your shade $55 at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F0.2N

Best price
$9.80Ulta BeautyUlta Beauty
$45.20 less (82%)

Your shade $55 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.