Beautler.Your beauty butler

Natural Matte Longwear Foundation LIMA dupes and alternatives NARS

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with SPF.

  • 29 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 410 Ivory

The equivalent shade and the most similar foundation overall.

Your shade
NARS
LIMAChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
410 Ivory
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
96
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$36.01 less (65%)

Your shade $55 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NARS Natural Matte Longwear Foundation LIMA (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    150

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 150

    • Looks identical
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Café Au Lait

    NARS Soft Matte Complete Concealer, shade Café Au Lait

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Close colour
    • Very fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural

    • Close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory, against NARS Natural Matte Longwear Foundation in LIMA. Every attribute compared, with its share of the score.

ComparedYour shadeLIMAClosest match410 IvoryScore
Shade match55% of overall90
Colour96#fdd9b6#f9d7b8Looks identicalColour difference 1.3 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity6024-hour wear32-hour wearSome difference32-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory.

Same or better

  • $36.01 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 410 Ivory

Match price
$18.99Ulta BeautyUlta Beauty
$36.01 less (65%)

Your shade $55 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.