Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35.01 less (64%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$13 less (24%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephora$2 less (4%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Not marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephora$16 less (29%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tanned caramel with golden undertone for medium to dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$1 less (2%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium w/ beige undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautySephora$8 less (15%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$9 less (16%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium skin with warm/golden undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$13 less (24%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$3 less (5%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$16 less (29%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$16 less (29%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: M2.5 - medium with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$6 less (11%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$42.01 less (76%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$16 less (29%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$2 less (4%)Matches: Near-identical swatch colourSame warm undertoneBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm yellow undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$42.01 less (76%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$18 less (33%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Medium skin with golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$6 less (11%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephora$13 less (24%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$15.50 less (28%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (67%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty$39 less (71%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyShowing 12 of 26 matches
The closest shade to NARS Natural Matte Longwear Foundation VALENCIA (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Graham Cracker 4.1 Golden
$31
Biscuit
$36
4W Warm
$42
NC27
$30
Biscuit
$36
Tone 6.8 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Complexion Crush Foundation in Medium Warm, against NARS Natural Matte Longwear Foundation in VALENCIA. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Medium Warm.
6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation in 257 Warm, against NARS Natural Matte Longwear Foundation in VALENCIA. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 257 Warm.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation Medium Warm
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation 257 Warm
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
