Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
10 of 30 matches
Only showing matches with full coverage, in liquid form, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $55 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$40.01 less (73%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.63 · out of stockView at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for fair neutral skin with a subtle yellow hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: L4.5 - light with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephoraCosts $14 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Contains listed fragrance
Retailer shade note: fair with warm undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Pinky Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Pinky Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sThe closest shade to NARS Natural Matte Longwear Foundation VIENNA (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light 4
$22
200C
$24
3C Cool
$42
Light Peach
$8
1R12
$35
Cotton Candy 2.3 Beige
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 22N Light Neutral, against NARS Natural Matte Longwear Foundation in VIENNA. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 22N Light Neutral.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
