Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $55 at Sephora
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at Sephora
Macy's$45View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$40.01 less (73%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.63 · out of stockView at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephora$31 less (56%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: light, pink undertone
High confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$17 less (31%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light with cool peachy undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for fair neutral skin with a subtle yellow hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (55%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneContains listed fragranceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: L4.5 - light with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$16 less (29%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance
Retailer shade note: rosy beige with neutral undertones for light to medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light, neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Contains listed fragrance
Retailer shade note: fair with warm undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: L4.5 - light with cool undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Pinky Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$31 less (56%)Matches: Near-identical swatch colourSame cool undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: light with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Pinky Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$13 less (24%)Matches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Radiant rather than matte finishNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed
Retailer shade note: fair with rosy undertone for pale skin
High confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear
Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light to medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty$34 less (62%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetUlta Beauty(product price)$31 less (56%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$47 less (85%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$40.41 less (73%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$6 less (11%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: light cool 7
High confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$7 less (13%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: light with neutral undertones
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $3 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Fair skin, warm undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$6 less (11%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$15.50 less (28%)Matches: Near-identical swatch colourSame matte finishClaims not settling into lines
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: light skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to NARS Natural Matte Longwear Foundation VIENNA (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light 4
$22
200C
$24
3C Cool
$42
Light Peach
$8
1R12
$35
Cotton Candy 2.3 Beige
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 22N Light Neutral, against NARS Natural Matte Longwear Foundation in VIENNA. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 22N Light Neutral.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R02 Cool Alabaster, against NARS Natural Matte Longwear Foundation in VIENNA. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R02 Cool Alabaster.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation 22N Light Neutral
SephoraYour shade $55 at Sephora
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1R02 Cool Alabaster
SephoraYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
