Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Sephora
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35.01 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty$43.81 less (80%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonSephora$9 less (16%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$13 less (24%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$35 less (64%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$9 less (16%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium skin with neutral/rosy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$15 less (27%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$8.10 less (15%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$2 less (4%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: M1.2 - medium with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$16 less (29%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance
Retailer shade note: medium beige with rosy undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: M2.25 - medium with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$31 less (56%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$43.01 less (78%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$42.01 less (76%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$13 less (24%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$43.01 less (78%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$16 less (29%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: natural beige shade with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$43.01 less (78%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$15.50 less (28%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyWalmart$39.87 less (72%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartSephora$13 less (24%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraTarget$40.41 less (73%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$7 less (13%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light tan with olive undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$49.76 less (90%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautyShowing 12 of 28 matches
The closest shade to NARS Natural Matte Longwear Foundation LANAI (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Sand
$8
270N
$24
Tone 5.8 N
$32
6.5 Medium
$36
Medium 3N
$31
25.0 Medium Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC18, against NARS Natural Matte Longwear Foundation in LANAI. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NC18.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation in 140 Neutral, against NARS Natural Matte Longwear Foundation in LANAI. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 140 Neutral.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NC18
SephoraYour shade $55 at Sephora
L'Oréal Paris Infallible Cushion Foundation 140 Neutral
Ulta BeautyYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
