Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Sephora
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $55 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$51.11 less (93%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$51.11 less (93%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephora$31 less (56%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Slightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: deep with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$13 less (24%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for normal/dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Not marketed for normal/dry skin
Retailer shade note: for very deep skin with golden neutral undertones
High confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$6 less (11%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with rosy neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$35 less (64%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: balanced deep brown with a soft golden shift
High confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep warm with slightly neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephora$5 less (9%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: Very deep with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$6 less (11%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sSephora$6 less (11%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep with neutral to golden undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephora$11 less (20%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: warm golden
High confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: D4 - deep with warm undertones, and a red tone
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)$10 less (18%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$11 less (20%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: warm golden
High confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$7 less (13%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: for deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageNo long-wear claim
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$69 · out of stockView at SephoraSephora$16 less (29%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep complexion with warm golden undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (24%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$18 less (33%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Rich skin with a red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$30 less (55%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: deep with cool red undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Near-identical swatch colourSame full coverageClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a cool olive undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$15 less (27%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterMedium rather than full coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: deep skin tones with neutral undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$11 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: rich
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephora$3 less (5%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$31 less (56%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin
Retailer shade note: deep, neutral undertone
High confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$41 less (75%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with red undertones
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$45 less (82%)Matches: Very close colourSame full coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta Beauty
Walmart$40.03 less (73%)Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetShowing 12 of 30 matches
The closest shade to NARS Natural Radiant Longwear Foundation Mali - Dark 6 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Cacao
NW55
$30
Tone 9.5 N
$32
N11
$16.99
Clove 11.4
$39
7N
$38
6W1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral, against NARS Natural Radiant Longwear Foundation in Mali - Dark 6. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450, against NARS Natural Radiant Longwear Foundation in Mali - Dark 6. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450.
9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Poom Natural Glow Hydrating Foundation #600 - Deep Neutral
Ulta BeautyYour shade $55 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 450
SephoraYour shade $55 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
