Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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10 of 30 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Sephora
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$51.11 less (93%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$51.11 less (93%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$10 less (18%)Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneMatte rather than natural finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for deep neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$13 less (24%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for normal/dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for normal/dry skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
High confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Olive rather than cool undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: D2 - Deep with warm undertones, and an olive tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$39.01 less (71%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Very close colourSame full coverageClaims not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance
Retailer shade note: for dark tan skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10 less (18%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyThe closest shade to NARS Natural Radiant Longwear Foundation Manaus - Dark 1 (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Cacao
4R64
$35
Honeycomb 7.7 Red
$31
6.5N
$38
Brandy 10
$39
148
$12.99
7 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 330 Accra, against NARS Natural Radiant Longwear Foundation in Manaus - Dark 1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 330 Accra.
10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 084, against NARS Natural Radiant Longwear Foundation in Manaus - Dark 1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 084.
13 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 330 Accra
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 084
Ulta BeautyYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
