Pure Radiant Tinted Moisturizer SPF 30 Alaska dupes and alternatives NARS
4.3 (1,131)·Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Alaska (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Light 1, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Alaska. Every attribute compared, with its share of the score.
ComparedYour shadeAlaskaClosest shade matchLight 1How they compareScore
Shade match55% of overall94
Colour60%90#f7d6b0#f6dbbaVery close colourColour difference 2.2 (0 is identical)
Overall match 82/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light 2, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Alaska. Every attribute compared, with its share of the score.
ComparedYour shadeAlaskaClosest overall alternativeLight 2How they compareScore
Shade match55% of overall90
Colour60%91#f7d6b0#f5d0a4Very close colourColour difference 2.1 (0 is identical)
Depth15%96Very fairFairCloseDepth difference: 2.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, combinationBoth marketed for dry/normal skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$36 less (72%)
