Radiant Creamy Concealer Custard dupes and alternatives NARS
4.5 (22,453)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Same neutral undertone· Both claim not settling into lines
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, peach undertones
Matches: Very close colour· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Both claim a blurring effect· Both claim transfer resistance· Claims a lightweight feel
Differences: Slightly deeper· Slightly cooler undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with cool rosy undertones
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Very close colour· Same neutral undertone
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
43
Wear & performance
53
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
$8Ulta Beauty(product price)$28 less (78%)4.2 (5,664)
Matches: Very close colour· Both claim 16-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
43
Wear & performance
75
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium w/ golden beige undertone
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same neutral undertone
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
43
Wear & performance
53
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Described as fair, yours as medium· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
40
Finish & visual result
67
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Described as fair, yours as medium · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Fair, Warm Golden
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly lighter· Described as fair, yours as medium· Natural rather than radiant finish
Score details
Shade match
40
Finish & visual result
67
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Described as fair, yours as medium · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Fair, Neutral
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly deeper· Described as light, yours as medium· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
67
Wear & performance
75
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Described as light, yours as medium · Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Light, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Described as fair, yours as medium· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
67
Wear & performance
75
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Described as fair, yours as medium · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Fair, Neutral
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
The closest shade to NARS Radiant Creamy Concealer Custard (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against NARS Radiant Creamy Concealer in Custard. Every attribute compared, with its share of the score.
ComparedYour shadeCustardClosest match14.5 Light BuffHow they compareScore
Shade match55% of overall96
Colour60%94#e4c1a5#e6bea1Very close colourColour difference 1.6 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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