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Soft Matte Complete Concealer Chocolat dupes and alternatives NARS

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free5No drying alcohol5Vegan3Cruelty-free5Oil-free0With SPF0Mineral3

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Only showing matches with buildable coverage, without silicones or coconut oil.

  • 4 matches have no coverage listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
ChocolatChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Tan 4W
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Luminous · Buildable coverage
Shade match
89out of 100
Colour
84
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NARS
ChocolatChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Glossier
Medium Tan 4
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
50
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 73
    $22SephoraSephora$14 less (39%)

    Matches: Same warm undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterRadiant rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    19NC
    Shade match 66
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    20O
    Shade match 59
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than warm undertone

    Score details
    Shade match
    59
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium tan
    • Deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Sand

    Too Faced Born This Way Soft Matte Foundation, shade Sand

    • Looks identical
    • Deep tan · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm

    • Looks identical
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel

    • Looks identical
    • Deep tan · Warm · golden undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 470 Medium Deep

    • Very close colour
    • Tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. NARS Light Reflecting Foundation

    Marquises

    NARS Light Reflecting Foundation, shade Marquises

    • Very close colour
    • Deep tan · Warm undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Radiant Longwear Foundation

    Marquises - Medium Dark 5

    NARS Natural Radiant Longwear Foundation, shade Marquises - Medium Dark 5

    • Very close colour
    • Deep tan · Warm undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.

ComparedYour shadeChocolatClosest shade matchTan 4WScore
Shade match55% of overall89
Colour84#ae6c39#b5743cClose colourColour difference 3.1 (0 is identical)
Depth91Deep tanTanCloseDepth difference: 4.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared45
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W.

Same or better

  • $5 less
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Luminous finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.

ComparedYour shadeChocolatClosest overall alternativeMedium Tan 4Score
Shade match55% of overall88
Colour82#ae6c39#b27646Close colourColour difference 3.4 (0 is identical)
Depth90Deep tanTanCloseDepth difference: 4.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4.

Same or better

  • $14 less
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W

Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

Best price
$22SephoraSephora
$14 less (39%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.