Too Faced · Born This Way Soft Matte Foundation
Sand
Retailer description: medium with golden undertones
- Swatch colour
- #ad6c3c
- L* 51.8 a* 21.3 b* 37.1
- Depth
- 55 · Deep tan
- swatch colour
- Undertone
- Warm · golden
- retailer shade description · confidence 75%
- Colour family
- Golden brown
- retailer shade description
- Described depth
- Medium
- retailer shade description
- Secondary undertone
- Golden
- retailer shade description
The retailer describes this shade as medium but its swatch reads deep tan. Neither reading is overridden; matches that use this shade carry lower confidence.
Sources: swatch measured from the retailer swatch image (confidence 65%) · description from Sephora and Ulta Beauty · depth from swatch colour · undertone from retailer shade description · described depth and colour family from the description
Where to buy
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sClosest matches to Too Faced Born This Way Soft Matte Foundation Sand
All dupes for Sand
39 Medium Deep Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm, as a dupe for Too Faced Born This Way Soft Matte Foundation Sand
Overall match 88Shade match 96, both out of 100$38
Sephora
440N
Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 440N, as a dupe for Too Faced Born This Way Soft Matte Foundation Sand
Overall match 87Shade match 93, both out of 100$53
SephoraGolden Caramel
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel, as a dupe for Too Faced Born This Way Soft Matte Foundation Sand
Overall match 87Shade match 98, both out of 100$16
Ulta Beauty
All shades in this range (30)
Too Faced Born This Way Soft Matte Foundation- Warm Nudevery light with neutral undertones
- Swanvery fair with neutral undertones
- Snowvery fair with neutral to rosy undertones
- Ivoryvery fair with golden undertones
- Almondfair with golden undertones
- Seashellfair with rosy undertones
- Pearlfair with neutral to rosy undertones
- Porcelainfair with neutral undertones
- Vanillavery light with neutral undertones
- Nudevery light with rosy undertones
- Golden Beigelight with golden undertones
- Light Beigelight with neutral undertones
- Natural Beigemedium tan
- Warm Beigemedium with neutral undertones
- Sandmedium with golden undertones(this shade)
- Pralinemedium tan with golden undertones
- Honeytan with neutral undertones
- Caramelrich tan with neutral undertones
- Mocharich tan with rosy undertones
- Butter Pecanrichest tan with golden undertones
- Mapledeep with neutral undertones
- Chestnutdeep with neutral to golden undertones
- Chaideep with golden undertones
- Spiced Rumvery deep with rosy undertones
- Hazelnutdeepest with rosy undertones
- Tiramisudeepest with golden undertones
- Cocoadeepest with neutral undertones
- Sablerich with rosy undertones
- Trufflerich with golden undertones
- Ganacherichest with neutral undertones