Too Faced · Born This Way Soft Matte Foundation
Ivory
Retailer description: very fair with golden undertones
- Swatch colour
- #f6bc8a
- L* 80.4 a* 14.8 b* 33.3
- Depth
- 14 · Light
- swatch colour
- Undertone
- Warm · golden
- retailer shade description · confidence 75%
- Colour family
- Golden beige
- retailer shade description
- Described depth
- Very fair
- retailer shade description
- Secondary undertone
- Golden
- retailer shade description
The retailer describes this shade as very fair but its swatch reads light. Neither reading is overridden; matches that use this shade carry lower confidence.
Sources: swatch measured from the retailer swatch image (confidence 65%) · description from Sephora and Ulta Beauty · depth from swatch colour · undertone from retailer shade description · described depth and colour family from the description
Where to buy
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sClosest matches to Too Faced Born This Way Soft Matte Foundation Ivory
All dupes for IvoryFair 15 Warm
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Fair 15 Warm, as a dupe for Too Faced Born This Way Soft Matte Foundation Ivory
Overall match 89Shade match 97, both out of 100$42
Sephora
12 Light Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 12 Light Warm, as a dupe for Too Faced Born This Way Soft Matte Foundation Ivory
Overall match 88Shade match 96, both out of 100$38
Sephora
19 Light Medium Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 19 Light Medium Warm, as a dupe for Too Faced Born This Way Soft Matte Foundation Ivory
Overall match 87Shade match 94, both out of 100$38
Sephora
All shades in this range (30)
Too Faced Born This Way Soft Matte Foundation- Warm Nudevery light with neutral undertones
- Swanvery fair with neutral undertones
- Snowvery fair with neutral to rosy undertones
- Ivoryvery fair with golden undertones(this shade)
- Almondfair with golden undertones
- Seashellfair with rosy undertones
- Pearlfair with neutral to rosy undertones
- Porcelainfair with neutral undertones
- Vanillavery light with neutral undertones
- Nudevery light with rosy undertones
- Golden Beigelight with golden undertones
- Light Beigelight with neutral undertones
- Natural Beigemedium tan
- Warm Beigemedium with neutral undertones
- Sandmedium with golden undertones
- Pralinemedium tan with golden undertones
- Honeytan with neutral undertones
- Caramelrich tan with neutral undertones
- Mocharich tan with rosy undertones
- Butter Pecanrichest tan with golden undertones
- Mapledeep with neutral undertones
- Chestnutdeep with neutral to golden undertones
- Chaideep with golden undertones
- Spiced Rumvery deep with rosy undertones
- Hazelnutdeepest with rosy undertones
- Tiramisudeepest with golden undertones
- Cocoadeepest with neutral undertones
- Sablerich with rosy undertones
- Trufflerich with golden undertones
- Ganacherichest with neutral undertones