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Soft Matte Complete Concealer Chocolat dupes and alternatives NARS

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with full coverage, without silicones.

  • 4 matches have no coverage listed and are not shown.
  • 10 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

The equivalent shade and the most similar concealer overall.

Your shade
NARS
ChocolatChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
35.0 Rich Amber
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
71out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
71out of 100
Colour
56
Depth
80
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 68
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium tan
    • Deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Sand

    Too Faced Born This Way Soft Matte Foundation, shade Sand

    • Looks identical
    • Deep tan · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm

    • Looks identical
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel

    • Looks identical
    • Deep tan · Warm · golden undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 470 Medium Deep

    • Very close colour
    • Tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. NARS Light Reflecting Foundation

    Marquises

    NARS Light Reflecting Foundation, shade Marquises

    • Very close colour
    • Deep tan · Warm undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Radiant Longwear Foundation

    Marquises - Medium Dark 5

    NARS Natural Radiant Longwear Foundation, shade Marquises - Medium Dark 5

    • Very close colour
    • Deep tan · Warm undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.

ComparedYour shadeChocolatClosest match35.0 Rich AmberScore
Shade match55% of overall71
Colour56#ae6c39#b17e58Slight colour differenceColour difference 6.7 (0 is identical)
Depth80Deep tanTanSome differenceDepth difference: 7.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 71/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber.

Same or better

  • $6 less
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 35.0 Rich Amber

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.