Soft Matte Complete Concealer Chocolat dupes and alternatives NARS
Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Full0
- Buildable1
Formulation
- Liquid1
- Serum0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with buildable coverage, with a luminous finish, without talc.
- 4 matches have no coverage listed and are not shown.
Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W
The equivalent shade and the most similar concealer overall.

ChocolatChange shade
- Overall match
- 74out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 45
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 50
- Shade match
- 89out of 100
- Colour
- 84
- Depth
- 91
- Undertone
- 100
Your shade $36 at Sephora · product price; shade not separately priced
Where to buy Tan 4W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Namibia
NARS Soft Matte Complete Foundation, shade Namibia
- Described as deep, yours as medium tan
- Deep · Warm undertone
$42
Closest foundations

Sand
Too Faced Born This Way Soft Matte Foundation, shade Sand
- Looks identical
- Deep tan · Warm · golden undertone
$48
39 Medium Deep Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm
- Looks identical
- Deep tan · Warm · golden undertone
$38
Golden Caramel
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel
- Looks identical
- Deep tan · Warm · golden undertone
$16

470 Medium Deep
Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 470 Medium Deep
- Very close colour
- Tan · Warm · golden undertone
$52
Marquises

Marquises - Medium Dark 5
NARS Natural Radiant Longwear Foundation, shade Marquises - Medium Dark 5
- Very close colour
- Deep tan · Warm undertone
$55
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W.
Same or better
- $5 less
- Same warm undertone
- Buildable rather than medium coverage
- Both claim not settling into lines
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Luminous finish instead of matte
- No blurring effect claimed
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy Tan 4W
Your shade $36 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.