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Soft Matte Complete Concealer Chocolat dupes and alternatives NARS

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol7Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, without talc.

  • 10 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 495 Suede W

The equivalent shade and the most similar concealer overall.

Your shade
NARS
ChocolatChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Lancôme
495 Suede W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
56
Skin (Skin suitability)
28
Shade match
83out of 100
Colour
75
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    4N2
    Shade match 77
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageBoth claim 16-hour wearBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    77
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W
    Shade match 71
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterNot marketed for normal/oily skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 71
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 68
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N9
    Shade match 82
    $16.99Ulta BeautyUlta Beauty$19.01 less (53%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    26
    Wear & performance
    72
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N10
    Shade match 78
    $16.99Ulta BeautyUlta Beauty(product price)$19.01 less (53%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    26
    Wear & performance
    72
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Fit Me Natural Finish Concealer

    050 Café
    Shade match 74
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Claims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Low confidence· Digital match

    View match
  8. #9 · Maybelline

    Fit Me Natural Finish Concealer

    055 Hazelnut
    Shade match 74
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium tan
    • Deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Sand

    Too Faced Born This Way Soft Matte Foundation, shade Sand

    • Looks identical
    • Deep tan · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm

    • Looks identical
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel

    • Looks identical
    • Deep tan · Warm · golden undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 470 Medium Deep

    • Very close colour
    • Tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. NARS Light Reflecting Foundation

    Marquises

    NARS Light Reflecting Foundation, shade Marquises

    • Very close colour
    • Deep tan · Warm undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Radiant Longwear Foundation

    Marquises - Medium Dark 5

    NARS Natural Radiant Longwear Foundation, shade Marquises - Medium Dark 5

    • Very close colour
    • Deep tan · Warm undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 495 Suede W, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.

ComparedYour shadeChocolatClosest match495 Suede WScore
Shade match55% of overall83
Colour75#ae6c39#9d673bClose colourColour difference 4.3 (0 is identical)
Depth89Deep tanDeep tanSameDepth difference: 4.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared56
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 495 Suede W.

Same or better

  • $4 less
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 495 Suede W

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.