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Soft Matte Complete Concealer Chocolat dupes and alternatives NARS

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol2Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan.

  • 4 matches have no coverage listed and are not shown.
  • 18 matches have no vegan claim listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 48G tan-deep golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
ChocolatChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Tarte
48G tan-deep golden
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
Shade match
40out of 100
Colour
56
Depth
70
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tanWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm
    Shade match 40
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Described as deep tan, yours as medium tanFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as deep tan, yours as medium tan · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, rosy undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium tan
    • Deep · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Too Faced Born This Way Soft Matte Foundation

    Sand

    Too Faced Born This Way Soft Matte Foundation, shade Sand

    • Looks identical
    • Deep tan · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 39 Medium Deep Warm

    • Looks identical
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Golden Caramel

    • Looks identical
    • Deep tan · Warm · golden undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 470 Medium Deep

    • Very close colour
    • Tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. NARS Light Reflecting Foundation

    Marquises

    NARS Light Reflecting Foundation, shade Marquises

    • Very close colour
    • Deep tan · Warm undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Radiant Longwear Foundation

    Marquises - Medium Dark 5

    NARS Natural Radiant Longwear Foundation, shade Marquises - Medium Dark 5

    • Very close colour
    • Deep tan · Warm undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 48G tan-deep golden, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.

ComparedYour shadeChocolatClosest shade match48G tan-deep goldenScore
Shade match55% of overall40
Colour56#ae6c39#c27e45Slight colour differenceColour difference 6.7 (0 is identical)
Depth70Deep tanMedium tanSome differenceDepth difference: 9.9
Retailer descriptionMedium tanDeep tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 63/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 48G tan-deep golden.

Same or better

  • $4 less
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Retailer describes it as deep tan, yours as medium tan
  • Olive rather than warm undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 48G tan-deep golden

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.