Soft Matte Complete Concealer Custard dupes and alternatives NARS
4.5 (4,186)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Slightly lighter· Described as light, yours as medium· Slightly warmer undertone
Score details
Shade match
40
Finish & visual result
81
Wear & performance
82
Skin suitability
90
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for light skin w/ warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
The closest shade to NARS Soft Matte Complete Concealer Custard (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 05 W, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.
ComparedYour shadeCustardClosest shade matchTone 05 WHow they compareScore
Shade match55% of overall82
Colour60%87#efccab#e7c2a4Very close colourColour difference 2.7 (0 is identical)
Depth15%89FairLightCloseDepth difference: 4.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 66/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.
ComparedYour shadeCustardClosest overall alternative290How they compareScore
Shade match55% of overall79
Colour60%81#efccab#fecfa9Close colourColour difference 3.5 (0 is identical)
Depth15%95FairVery fairCloseDepth difference: 3.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 81/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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