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Soft Matte Complete Concealer Nougatine dupes and alternatives NARS

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
185
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12S fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
12S fair
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 80
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair
    Shade match 88
    $36SephoraSephoraSame price

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with netural warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame matte finishBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for light skin w/ warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $32Ulta BeautyUlta Beauty$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for normal/oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 72
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for normal/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for normal/oily skin

    Retailer shade note: light with peachy undertones

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for normal/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for normal/oily skin

    Retailer shade note: light with peachy undertones

    Medium confidence· Digital match

    View match
  8. Shade match 78
    $30SephoraSephora$6 less (17%)

    Matches: Same matte finishBoth claim not settling into lines

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for light skin w/ warm olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $36SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for normal/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for normal/oily skin

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    355 Vanilla
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral
    Shade match 79
    $31SephoraSephora$5 less (14%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: fair skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    Liquid Touch Brightening Concealer

    100W
    Shade match 91
    $24SephoraSephora$12 less (33%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: light with warm golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 81
    $30SephoraSephora$6 less (17%)

    Matches: Both claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium
    Shade match 76
    $36SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with neutral warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 81
    $32SephoraSephora$4 less (11%)

    Matches: Same medium coverageBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: fair with golden-olive undertones

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 80
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Similar undertone (neutral vs warm)Same matte finish

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral
    Shade match 73
    $31SephoraSephora$5 less (14%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    330 Ivory
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 84
    $24SephoraSephora$12 less (33%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  21. Shade match 75
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    345 Oatmeal
    Shade match 76
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 75
    $15.99Ulta BeautyUlta Beauty$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #26 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 72
    $14SephoraSephora$22 less (61%)

    Matches: Both claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  25. #27 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 71
    $14SephoraSephora$22 less (61%)

    Matches: Both claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  26. Shade match 79
    $38SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  27. Shade match 70
    $30SephoraSephora$6 less (17%)

    Matches: Both claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 78
    $38SephoraSephoraCosts $2 more

    Matches: Both claim a blurring effectClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C2
    Shade match 92
    $16.99Ulta BeautyUlta Beauty(product price)$19.01 less (53%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimedNot marketed for normal/combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    26
    Wear & performance
    72
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Nougatine (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as light
    • Deep · Warm undertone

    $42

Closest foundations

  1. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD01

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD01

    • Looks identical
    • Very fair · Warm · golden undertone

    $81

  2. Revolution Beauty Superfix Blur Longwear Foundation

    F0.2N

    Revolution Beauty Superfix Blur Longwear Foundation, shade F0.2N

    • Looks identical
    • Very fair · Warm · yellow undertone

    $9.80

  3. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC7

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC7

    • Looks identical
    • Very fair · Warm undertone

    $46

  4. Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier I

    Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick, shade Atelier I

    • Looks identical
    • Very fair · Warm undertone

    $68

  5. Charlotte Tilbury Airbrush Flawless Foundation

    2 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 2 Warm

    • Looks identical
    • Very fair · Warm undertone

    $52

  6. Maybelline Super Stay Lumi-Matte Foundation

    110

    Maybelline Super Stay Lumi-Matte Foundation, shade 110

    • Looks identical
    • Very fair · Warm undertone

    $11.19

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185, against NARS Soft Matte Complete Concealer in Nougatine. Every attribute compared, with its share of the score.

ComparedYour shadeNougatineClosest shade match185Score
Shade match55% of overall95
Colour91#f6dbbf#feddbfVery close colourColour difference 2.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyNormal, dry, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185.

Same or better

  • $6 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim not settling into lines

Different

  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 12S fair, against NARS Soft Matte Complete Concealer in Nougatine. Every attribute compared, with its share of the score.

ComparedYour shadeNougatineClosest overall alternative12S fairScore
Shade match55% of overall89
Colour84#f6dbbf#eed5c1Close colourColour difference 3.2 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12S fair.

Same or better

  • $4 less
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 12S fair

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.