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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 dupes and alternatives Natasha Denona

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 114 Golden

The equivalent shade: scored on colour, depth and undertone only.

The match
Clinique
WN 114 Golden
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
92
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 420

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
420
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
71out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
43
Wear (Wear & performance)
82
Skin (Skin suitability)
28
Best price
$40SephoraSephora
$12 less (23%)

Your shade $52 at Sephora

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Close colour
    • Tan · Neutral undertone

    $38

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 114 Golden, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12. Every attribute compared, with its share of the score.

ComparedYour shadeNY12Closest shade matchWN 114 GoldenScore
Shade match55% of overall91
Colour92#b17242#ad6d3aVery close colourColour difference 1.9 (0 is identical)
Depth96TanDeep tanCloseDepth difference: 2.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 70/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 114 Golden.

Same or better

  • $3 less
  • Very close colour
  • Same neutral undertone
  • Claims colour stability
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 420, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12. Every attribute compared, with its share of the score.

ComparedYour shadeNY12Closest overall alternative420Score
Shade match55% of overall86
Colour92#b17242#ae6c3cVery close colourColour difference 2.1 (0 is identical)
Depth96TanDeep tanCloseDepth difference: 2.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 71/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 420.

Same or better

  • $12 less
  • Very close colour
  • Full rather than medium coverage
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Matte finish instead of radiant
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 114 Golden

Match price
$49Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 420

Best price
$40SephoraSephora
$12 less (23%)

Your shade $52 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.