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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P4 dupes and alternatives Natasha Denona

Light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 35H Medium Honey

The equivalent shade and the most similar foundation overall.

The match
Tarte
35H Medium Honey
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Ora ST6
    Shade match 92
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 89
    $3.89$5.99Ulta BeautyUlta Beauty$48.11 less (93%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $16.99Ulta BeautyUlta Beauty$35.01 less (67%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $12.98WalmartWalmart$39.02 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 83
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  9. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    20 Light Medium Neutral
    Shade match 95
    $38SephoraSephora$14 less (27%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    42
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  10. #11 · ILIA

    Super Serum Skin Tint SPF 40

    Kai ST6.5
    Shade match 77
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Light-medium with cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P4 (Light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Close colour
    • Light · Warm · golden undertone

    $12

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Close colour
    • Fair · Warm undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Very close colour
    • Light · Neutral undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Close colour
    • Light medium · Warm · peach undertone

    $39

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 35H Medium Honey, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P4. Every attribute compared, with its share of the score.

ComparedYour shadeP4Closest match35H Medium HoneyScore
Shade match55% of overall98
Colour96#f6b486#f2b282Looks identicalColour difference 1.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 35H Medium Honey.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none

Where to buy 35H Medium Honey

Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.