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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9 dupes and alternatives Natasha Denona

Deep tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches with medium coverage, without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
P9Change shade
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Smashbox
Dark 28 Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
73
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
91out of 100
Colour
86
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    500 Suede (W)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    520 Suede (W)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 85
    $60Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame medium coverageNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9 (Deep tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9. Every attribute compared, with its share of the score.

ComparedYour shadeP9Closest matchDark 28 WarmScore
Shade match55% of overall91
Colour86#a76034#9c603bVery close colourColour difference 2.9 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity9018-hour wear16-hour wearClose16-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy Dark 28 Warm

Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.