Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Light rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
85
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: TAN TO DARK WARM OLIVE UNDERTONES
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
59
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Same medium coverage· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
66
Wear & performance
51
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry/sensitive skin
Retailer shade note: for deep skin with warm bronze undertones
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
43
Wear & performance
82
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for deep skin with warm undertones
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
55
Wear & performance
66
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
$40Ulta Beauty(product price)$12 less (23%)4.4 (23,672)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
43
Wear & performance
82
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm golden undertones
Matches: Very close colour· Claims transfer resistance· Claims a lightweight feel
Differences: Luminous rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
72
Wear & performance
51
Skin suitability
84
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9 (Deep tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9. Every attribute compared, with its share of the score.
ComparedYour shadeP9Closest shade match515NHow they compareScore
Shade match55% of overall99
Colour60%98#a76034#a76133Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared53
Longevity30%7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, combination, sensitiveBoth marketed for normal/sensitive skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9. Every attribute compared, with its share of the score.
ComparedYour shadeP9Closest overall alternativeDark 28 WarmHow they compareScore
Shade match55% of overall91
Colour60%86#a76034#9c603bVery close colourColour difference 2.9 (0 is identical)
Overall match 85/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28 less (54%)
Sephora
