Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
89
Wear & performance
58
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Same radiant finish· No drying alcohol listed
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
81
Wear & performance
58
Skin suitability
56
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
$20.99Ulta Beauty(product price)$31.01 less (60%)4.3 (8,122)
Matches: Very close colour· Same radiant finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
74
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Same radiant finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
74
Wear & performance
40
Skin suitability
67
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$33.01 less (63%)4.4 (40,035)
Matches: Near-identical swatch colour· Claims transfer resistance· Claims colour stability
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
36
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim a blurring effect· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
$41Ulta Beauty(product price)$11 less (21%)4.3 (1,733)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with a neutral undertone
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: deep skin tones with neutral undertones
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 3C, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest shade matchDeep 3CHow they compareScore
Shade match55% of overall99
Colour60%99#804a2d#814b2fLooks identicalColour difference 0.5 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 24, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest overall alternative24How they compareScore
Shade match55% of overall96
Colour60%93#804a2d#854d2cVery close colourColour difference 1.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 88/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$11 less (21%)
