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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 dupes and alternatives Natasha Denona

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan3Cruelty-free0Oil-free0With SPF2Mineral0

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Only showing matches with light coverage.

Closest shade match: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
RN9Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Smashbox
Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
Shade match
88out of 100
Colour
94
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 8-10 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
RN9Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
L'Oréal Paris
8-10 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
74
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$31.01 less (60%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $15.89 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Java
    Shade match 88
    $11.99Ulta BeautyUlta Beauty$40.01 less (77%)

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    15 Deep
    Shade match 80
    $48SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Looks identical
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.

ComparedYour shadeRN9Closest shade matchDeepScore
Shade match55% of overall88
Colour94#804a2d#7d4c2eVery close colourColour difference 1.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep.

Same or better

  • $11 less
  • Very close colour
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Light rather than medium coverage
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8-10 Deep, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.

ComparedYour shadeRN9Closest overall alternative8-10 DeepScore
Shade match55% of overall86
Colour93#804a2d#864f31Very close colourColour difference 1.8 (0 is identical)
Depth95DeepDeepSameDepth difference: 3.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8-10 Deep.

Same or better

  • $31.01 less
  • Very close colour
  • Same radiant finish

Different

  • Neutral rather than cool undertone
  • Light rather than medium coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep

Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 8-10 Deep

Match price
$20.99Ulta BeautyUlta Beauty
$31.01 less (60%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $15.89 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.